Personally I like to keep a short beard/stubble look, which can definitely feel pretty rough. Lately I have been enjoying trying out several beard oils to keep it soft and conditioned, and I have to say honestly that Alfresco is without question one of the best I have ever used. The smell is just as the name suggests - outdoorsy, but a little bit sweet too with that hint of mandarin. Really smells fantastic. In terms of the consistency, the oil feels thicker than all the others I have tried, and as a result, I only need 1 - 2 drops to cover my entire beard. It's slick and applies very easily in just a few seconds, and I can immediately feel it go to work. It doesn't make things too shiny either, and absorbs nicely, so my beard ends up looking healthy and soft with a natural sheen. Really wonderful stuff and definitely worth a try!