Smells great. Easy to apply. I'd recommend dry hair vs wet. When wet it applies more like gel. Dry hair is nice and smooth. A little goes a long way. If I had to compare it to a product ID say Paul Mitchell Shaping Cream, but this one has a much higher hold. I'd recommend it and buy again.
It works great with people that have extremely curly hair. My customers love it. They have a hard time trying to find what is right for their hair and I just put a little of this and BOOM like magic, they love it.