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Your best hair, every day.

Your best hair, every day.

Professional formulas created by a stylist with 30+ years behind the chair.

  • 50,000+ customers
  • 1.1M YouTube Subscribers
  • Free shipping over $65
  • 4.8/5 from 1,325 verified reviews
  • 30+ years behind the chairFormulated and tested by a working stylist
  • “Gives my hair a lot of wave and volume!!” — Angel V.
  • 1.1M subscribersLearn with Stephen on YouTube
  • “One of the best pastes on the market.” — Caleb F.
  • Free shippingOn orders over $65
  • “Great product thank you” — Mark A.

Curated from TheSalonGuy

What's your hair goal?

Pick a goal. Get Stephen's technique and the exact products to get there.

Flat by noon? Build lift at the root.

Stephen's fix

Flat by noon? Build lift at the root.

  1. Mist Tidal Wave into damp roots, not the ends.
  2. Blow-dry against the direction your hair grows, lifting at the root with your fingers or a vent brush.
  3. Tap a little Beach House powder into dry roots for lift that lasts, with no shine.

Use these

Tidal Wave Sea Salt Spray
$29.99
Beach House Hair Powder
$25.99

Most loved

The best sellers

Every styler shows its hold and shine, so you know exactly what you're getting.

Real results

Real hair. Real difference.

Drag the slider to see what the right cut and the right products can do.

After
Before After

Real customers, real hair

4.8 out of 5 from 1,325 reviews

Rated 5 out of 5

Absolutely worth the investment. My consultation on Zoom was fantastic. I have thick, wavy hair and most stylists just don't know how to layer it properly. Stephen (SalonGuy ) knew just by looking at me and gave me great suggestions of how to speak to my hairstylist in Florida. I agree with Quang D. - I wish Stephen would cut my hair. Now I have to search for someone who will listen to my instructions!

Linda D.Hair Evaluation & Image Service from
Customer photo review of Tidal Wave Sea Salt Spray+2 photos
Rated 5 out of 5

I've been growing my hair out over the past year and have really struggled finding the right product. I stumbled on one of The Salon Guy's YouTube tutorials where he used "Tidal Wave" for a very similar hair style to what I'd been trying to do. I've used the sea salt spray for a few weeks and have been very happy with the results! It preserves and enhances my natural hair texture, while also adding enough grip to style. It doesn't leave my hair too dry or oily. Tidal Wave has easily become my new go-to!

Christopher, verified buyerTidal Wave Sea Salt Spray
Rated 5 out of 5

I love it much better than the heated bigger one I had. I’m using this brush with my regular blow dryer and it gives great results for my wavy hair to tame it.

My A., verified buyer2" Ion Ceramic Round Brush
Rated 5 out of 5

This shampoo is just what my hair needed. Now I just need to find a professional hair dresser in my area.

Ricardo R., verified buyerHEMP Shampoo & Conditioner Duo
Rated 5 out of 5

The blow dry créame has been a game changer for me. You need to learn how to use the blow dryer with the brush to get your hair nicely style. I plan to experiment with other products sold by the salon guy.

Ricardo R., verified buyerCRAFTED Blow Dry Cream
Rated 5 out of 5

I love all my new products. They have made a wonderful difference in my hair. It's so soft, manageable and full. Just the look I wanted to have.

Julie L., verified buyerVOLUME Shampoo & Conditioner Duo
Customer photo review of Structure Styler
Rated 5 out of 5

The product is as described but better. All the videos inform and teach in an easy and entertaining way that makes learning fun. Keep up the excellent work!
Hector Doblado

Hector D., verified buyerStructure Styler
Rated 5 out of 5

I absolutely love this shampoo really great stuff and feels really good on my scalp when I use it in the shower amazing stuff!!!!!!

Erik B., verified buyerPURE Shampoo & Conditioner Duo
Rated 5 out of 5

great guy giving me some of the best hairstyles that fit my facial structure .. kinda wish if he could give me the haircut if we were in the same country

Quang D., verified buyerHair Evaluation & Image Service from
Stephen Marinaro

The stylist behind the brand

Meet Stephen Marinaro

Thirty years behind the chair, and over a million people learning from him on YouTube. Every formula is tested on real heads of hair before it earns a bottle.

Not sure what your hair needs?

Book a private 30-minute video consultation with Stephen, plus custom images of the best haircuts for you.

TheSalonGuy