Best seller
Quality hair care for men and women
Your best hair, every day.
Formulas from a stylist with 30 years behind the chair. Start with the bottle people reorder, or build a routine that ships free.
Or build a routine that ships free- 4.8 from 1,331 reviews
- Free shipping over $65
Best seller
Tidal Wave Sea Salt Spray 4.8 (158)Texture and lift in one mist. No alcohol, no parabens, with a UV protectant.
- Hold
- Shine
- Size
- 8 fl oz
- 4.8/5 from 1,331 verified reviews
- 30+ years behind the chairFormulated and tested by a working stylist
- “Great natural product” — Taylor S.
- 1.1M subscribersLearn with Stephen on YouTube
- “Gives my hair a lot of wave and volume!!” — Angel V.
- Free shippingOn orders over $65
- “One of the best pastes on the market.” — Caleb F.
Most reordered
Bestsellers
Every styler shows its hold and shine, so you know exactly what you're getting.
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Find what you need.
Or shop by hair type
One question
What do you want your hair to do?
Pick a result. You get the products, the order to use them, and a bag that already qualifies for free shipping.
Volume Set to cleanse/condition, Tidal Wave for texture, Beach House at the roots if you need more lift.
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Step 1 · Prep
VOLUME Shampoo & Conditioner DuoUse to cleanse/condition for volume.
$60.00 -
Step 2 · Texture
Tidal Wave Sea Salt SpraySpray into hair and scrunch or blow dry.
$29.99 -
Step 3 · Lift
Beach House Hair PowderA few dabs onto the root area on dry hair.
$25.99
Add the whole routine.
Free shipping included
Tidal Wave as the base, sea salt paste for volume & pliability, ONE clay to add a variety of texture.
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Step 1 · Base
Tidal Wave Sea Salt SprayRough-dry with your fingers after a few sprays.
$29.99 -
Step 2 · Pieces
CRAFTED Sea Salt PastePinch and twist a little through dry hair.
$25.99 -
Step 3 · Roots
ONE Hair ClayGet 3 different looks in one container.
$24.99
Add the whole routine.
Free shipping included
Power Cream for extreme hold, Matte paste for hold and shape, LOCKED XL to finish.
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Step 1 · Shape
CRAFTED Power CreamWork through dry hair to set the shape.
$29.99 -
Step 2 · Grip
CRAFTED Extreme Hold PasteUse a small scoop on dry hair.
$25.99 -
Step 3 · Lock
LOCKED XL HairsprayMist from a short distance once it's done.
$17.99
Add the whole routine.
Free shipping included
Blow Dry Cream before heat, CONTROL for shape, a drop of SLEEK to finish.
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Step 1 · Heat prep
CRAFTED Blow Dry CreamSmooth through damp hair, then blow-dry.
$27.99 -
Step 2 · Shape
CONTROL Hair CreamA touch on dry hair for polish that moves.
$29.99 -
Step 3 · Finish
SLEEK SerumOne drop. Press it in, don't rake.
$24.99
Add the whole routine.
Free shipping included
Wash with PURE, then 25 Spray on damp hair before anything else, Ionic dryer to blow dry.
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Step 1 · Wash
PURE Shampoo & Conditioner DuoShampoo the scalp, condition the ends.
$64.00 -
Step 2 · Leave-in
25 Leave-In Treatment SprayMist through towel-dried hair before any heat.
$26.99 -
Ionic Hair Dryer
Ionic dryer helps protect the hair during drying.
$100.00
Add the whole routine.
Free shipping included
- 30+Years
- 1.1MSubscribers
- 1-on-1With Stephen
Work with Stephen
Get a plan from the stylist himself.
Thirty years behind the chair, one-on-one. Your cut, your routine, and custom images of the best haircuts for you.
- 1Pick your session and book a time
- 2Send a front and side photo
- 3Get your plan and custom haircut images
“Every formula is tested on real heads of hair before it earns a bottle.”
Stephen Marinaro, TheSalonGuy®
- No call needed
Hair Evaluation
$100
- Send photos and a short questionnaire
- A written plan by email in 2–3 business days
- Custom images of haircuts suited to you
- Most booked
Private Consult
$175
- 30 Minute Zoom Call
- Haircut and style recommendations
- What isn't working for your hair right now
- A product routine plus an exclusive discount
- Custom images of the best haircuts for you
- VIP
Hair Blueprint VIP
$495
- 30 Minute one-on-one Zoom call
- A personal video plan from Stephen after the call
- 5 custom images of the best haircuts for you
- Your Hair Blueprint PDF
- 2 products picked for your hair, shipped to you included
Verified reviews
Don't take our word for it.

The way it was converted to a spray like smoke just brilliant one of the very best hair products out there fascinating
TALC Hair Powder Spray →
The new Success Paste formula is superb. It goes on smoothly and dries matte in an instant. No having to wait for excess shine to fade.
SUCCESS Grooming Paste - NEW VERSION →
Awesome product! Very happy with the Sea Salt Stylijg Paste. The firm hold is perfect and exactly what I was looking for and it doesn't leave a lot of residue in my hair. I definitely will be ordering more and exploring other products by The Salon Guy.
CRAFTED Sea Salt Paste →
+2I've been growing my hair out over the past year and have really struggled finding the right product. I stumbled on one of The Salon Guy's YouTube tutorials where he u...
Tidal Wave Sea Salt Spray →Absolutely worth the investment. My consultation on Zoom was fantastic. I have thick, wavy hair and most stylists just don't know how to layer it properly. Stephen (SalonGuy ) knew just by looking at me and gave me great suggestions of how to speak to my...
Hair Evaluation & Image Service from →
The product is as described but better. All the videos inform and teach in an easy and entertaining way that makes learning fun. Keep up the excellent work!Hector Doblado
Structure Styler →I love it much better than the heated bigger one I had. I’m using this brush with my regular blow dryer and it gives great results for my wavy hair to tame it.
2" Ion Ceramic Round Brush →
This shampoo is just what my hair needed. Now I just need to find a professional hair dresser in my area.
HEMP Shampoo & Conditioner Duo →Real results
Real hair. Real difference.
Drag the slider to see what the right cut and the right products can do.
Skip the deciding
Kits that already make sense together.
-
Tidal Wave + 25 Spray Bundle Kit
Volume, plus a leave-in that does the prep. One more bottle and shipping is free.
$49.99
$56.98Save $6.99 -
Ships free
The Texture KitTidal Wave, CRAFTED Sea Salt Paste and Beach House. Clears free shipping on its own.
$69.99
$81.97Save $11.98 -
Ships free
The Pro Grooming KitA complete grooming set in one order, if you'd rather not build it.
$99.99
Questions, answered straight.
Who is this for?
Men and women. The formulas are unisex. If you know the result you want (volume, texture, hold, smooth or healthier hair), start there. The routine under that goal is the order Stephen would actually use them.
What should I buy first?
Tidal Wave, if you want volume and texture in one bottle. If your hair is dry or you're growing it out, pair it with 25 Leave-In. Orders over $65 ship free, and every routine on this page is built to clear that.
Are these the products from the videos?
Yes. Stephen Marinaro develops them and tests them on real clients before they earn a bottle. Same person as the YouTube channel: 30 years behind the chair, 1.1 million subscribers.
How does shipping work?
Free shipping on orders over $65. Your bag keeps a running tally so you can see exactly what's left.
Can I just ask Stephen?
Yes. Book a private 30-minute video consultation. You get the technique and the exact products, instead of guessing from a shelf.
Ready when your hair is.
Start with the bottle people reorder. A full routine ships free over $65.

