Best seller
Your best hair, every day.
Professional formulas created by a stylist with 30+ years behind the chair.
- 50,000+ customers
- 1.1M YouTube Subscribers
- Free shipping over $65
- 4.8/5 from 1,325 verified reviews
- 30+ years behind the chairFormulated and tested by a working stylist
- “Gives my hair a lot of wave and volume!!” — Angel V.
- 1.1M subscribersLearn with Stephen on YouTube
- “One of the best pastes on the market.” — Caleb F.
- Free shippingOn orders over $65
- “Great product thank you” — Mark A.
Curated from TheSalonGuy
What's your hair goal?
Pick a goal. Get Stephen's technique and the exact products to get there.
Stephen's fix
Flat by noon? Build lift at the root.
- Mist Tidal Wave into damp roots, not the ends.
- Blow-dry against the direction your hair grows, lifting at the root with your fingers or a vent brush.
- Tap a little Beach House powder into dry roots for lift that lasts, with no shine.
Use these
Stephen's fix
Style falls apart? It's usually the prep.
- Dry your hair completely first. Water left in the hair breaks down hold.
- Warm a dime-size amount between your palms until it disappears, then work it in from back to front.
- Shape it, then mist LOCKED XL from about 12 inches away to set it.
Use these
Stephen's fix
Looks greasy? Switch to a matte finish.
- Shine usually comes from the product. Swap gel or pomade for a clay.
- Start with a pea-size amount. You can always add more.
- Work it through the mid-lengths and ends first, roots last.
Use these
Stephen's fix
Frizzy and puffy? Smooth it before the heat.
- Blot your hair with a towel. Rubbing roughs up the surface.
- Smooth CRAFTED Blow Dry Cream through damp hair before you blow-dry.
- Finish with one or two drops of SLEEK serum over the surface only.
Use these
Stephen's fix
Too neat? Rough it up.
- Rough-dry with your fingers instead of a brush.
- Rub a little Sea Salt Paste between your palms, then pinch and twist random pieces.
- Dab Beach House at the roots for grit and separation.
Use these
Stephen's fix
Dry ends? Protect before you style.
- Shampoo the scalp and condition the ends.
- Mist 25 Leave-In through towel-dried hair before any heat.
- Turn your dryer down a setting. High heat is one of the biggest causes of damage.
Use these
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Real results
Real hair. Real difference.
Drag the slider to see what the right cut and the right products can do.
Real customers, real hair
4.8 out of 5 from 1,325 reviews
The stylist behind the brand
Meet Stephen Marinaro
Thirty years behind the chair, and over a million people learning from him on YouTube. Every formula is tested on real heads of hair before it earns a bottle.
Not sure what your hair needs?
Book a private 30-minute video consultation with Stephen, plus custom images of the best haircuts for you.
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